It’s a great tool for follow-ups to previous engagements from your target group and helps you achieve your pre-defined drip campaign goals. Triggers allow you to fire your automation and apply actions to your subscribers. You can create personalized and automated email drip campaigns that can get triggered when a contact: Set up your drip campaign trigger by selecting one of these options in Automizy. Having a clear objective is an essential step to any marketing strategy.

Step 2: Decide on your campaign’s objective Step 1: Distinguish your target groupĭrip email campaigns are about delivering the right message to the right audience.įor that, the first step is to determine who are you targeting with your drip campaign. Let me walk you step-by-step through setting up your email marketing drip sequence. Whether you want to start automated email drip campaigns to nurture leads, increase conversion and sales, Automizy’s Visual Automation Builder gives you everything you need to build a drip campaign. How to create a drip email campaign (in 5 steps) But it is easier than you think to set them up. Of course, there are a lot of specialized email marketing agencies that can help and create these drip campaigns for you. Think of drip campaigns as linear email sequences, where you send the personalized pre-written set of messages to leads, customers or prospects over time. After the first email, you’d want to introduce yourself or your business, send another email related to the same topic the subscriber is interested in, invite the contact to sign up for your business or buy a product.Įach time a drip email is sent out, it comes from a queued list of pre-written emails, so you don’t have to sit on your desk and write an email for every new contact.Įven though these are automated emails, they can be personalized with your contacts’ name, company info, customer behavior, and more. Once they click on submit, a personalized automated email with the promised document is sent to the subscriber.īut you don’t want the relationship with your contact to end there. Let’s say a website visitor fills a contact form to receive a free PDF from you. The automated and triggered email campaign enables you to personalize messages to your subscribers on a large scale, based on an action. What is an email drip campaign?Īn email drip campaign is a triggered sequence of automated emails sent on a predefined schedule to targeted email subscribers to achieve a specific result. Latest best practices for email designs (9 automated drip campaign examples)Ī bit of commitment is required here, let’s dig in.Drip campaigns use per industry (SaaS, Real Estate, Online Retailers, etc.).7 drip marketing automation KPIs (metrics to track).How to create a drip email campaign (in 5 steps).

But in this article, we’ll help you reach your full email drip potential and scale your business by: Unfortunately, we can’t help you date your crush. While lead nurturing emails get 4-10 times the response rates compared to mass email blasts. After you finish the nurturing, you can invite your crush out.Īccording to Martech Zone, open rates for drip campaigns are about 80% higher than single send emails. Just like dating, you have to be strategic and start with a catchy first message, introduce yourself properly. re-engage lost customers in a scalable way.communicate regularly with your customers,.

A single email newsletter won’t make a sale for your business, as one text message won’t convince your crush to go on a date with you.Īutomated email drip campaigns have been proven to perform better toward reaching your business objectives, for example:

Hubspot sequence examples